PR. BRAND. DESIGN. WEBSITES. MARKETING.
B2B PR Agency
Polymedia is an award-winning full-service B2B PR agency. We deliver strategic PR services for a wide business to business clients.
We’re renowned as business to business specialists, working in the professional services, technology, commercial property, built environment and waste and energy sectors on intelligent campaigns, from brand identity to thought leadership to targeted media relations.
As a PR agency based in Hampshire but working nationally, our mantra is “impact, not noise”. It’s all about your business objectives and how we can support them.
We work closely with our clients at senior level to develop communications strategies which do just that.
As a specialist B2B PR Agency, we understand that every client is different and take the time to get to know each business we work with, starting with core messaging and developing results-driven campaigns with creativity, energy and flair.
We then deliver those campaigns through a mix of tools including media relations, content creation, brand design, website development, digital marketing and social media, events and networking, to sell, influence and protect your brand while raising its profile.
Making a visible difference
Our expertise
Polymedia is an award-winning full-service B2B PR agency. We deliver strategic PR services for a wide business to business clients.
We’re renowned as business to business specialists, working in the professional services, technology, commercial property, built environment and waste and energy sectors on intelligent campaigns, from brand identity to thought leadership to targeted media relations.
As a PR agency based in Hampshire but working nationally, our mantra is “impact, not noise”. It’s all about your business objectives and how we can support them.
We work closely with our clients at senior level to develop communications strategies which do just that.
As a specialist B2B PR Agency, we understand that every client is different and take the time to get to know each business we work with, starting with core messaging and developing results-driven campaigns with creativity, energy and flair.
We then deliver those campaigns through a mix of tools including media relations, content creation, brand design, website development, digital marketing and social media, events and networking, to sell, influence and protect your brand while raising its profile.
Delivering your objectives with impact
What is B2B PR?
B2B PR is all about shaping and maintaining the image of an individual, brand, or organisation in the eyes of the public, all to achieve your commercial objectives.
A successful B2B PR strategy would promote your business’s products or services; create relationships with your audience and reduce the negative impact of any crises that might arise.
Building up a good reputation for your brand and maintaining a healthy relationship with audiences is crucial. And for us, this is all about impact.
That impact means delivering your objectives whatever they may be. Those objectives, the strategy to achieve them and the evaluation of our campaigns are all crucial to success.
In the last decade B2B marketing has focused much more on genuine engagement - talking with people not at them. For those in this arena that often means treading a fine line between professionalism and personality.
Who we work with
Our B2B clients include...
Our client list includes a variety of companies from different industry sectors.
We work with telecoms providers and managed service providers – supporting them through launches and growth to become key players in their industry.
We also have decades of experience working with clients in professional services, working in law, accountancy, HR and business consultancy. Our clients include Reality HR, Thrings solicitors and Barton Willmore.
We are also proud to work with leading UK manufacturers, supporting them on a national and international level, demonstrating innovation making sure they stay one step ahead of their competitors.
When we work on campaigns with our clients, we don’t believe in communicating just for the sake of it. All Polymedia campaigns are director-led, strategic, and aligned with the business objectives of the clients we work with.
The essential elements to achieve your goals
Key components of a good B2B PR strategy
B2B PR is all about shaping and maintaining the image of an individual, brand, or organisation in the eyes of the public, all to achieve your commercial objectives.
Businesses need to build a strong foundation for success in PR. It is risky to pitch to journalists and comment on news stories without a solid plan and a clear strategy, so it’s necessary to keep building on these essential elements of a B2B PR strategy:
Branding – Brand is all about the very essence of a business or organisation, your DNA. It’s about knowing who you are and what you stand for, who your customer is and what will attract them.
Objectives – Your objectives set the tone for everything else that follows when creating your B2B PR strategy. What are your goals and aspirations, and what barriers are in the way of those?
Messaging – For each target audience, tailor your messages. Only with a clear understanding of what you need to say, and who you want to say it to, can you go on to communicate with maximum impact.
PR and brand disciplines – We craft our integrated strategic PR campaigns from a host of PR and brand disciplines – traditional media, blogging, social media, web development, digital marketing, e-communication, marketing communications, networking, design and print. Wherever your target customers, stakeholders or influencers are, that’s where your brand needs to be.
Technology PR with impact
B2B Tech PR
For tech companies, it’s all about demonstrating innovation to your audience and making sure you stay one step ahead of competitors. In a connected, constantly evolving world, effective communication is key to helping your brand stand out and this is what B2B Tech PR can do.
As a specialist B2B tech PR company, we keep up with the fast-paced changes in the tech world, we can help you find your target audience and understand the best ways to reach them.
We have extensive experience in technology, working with e-commerce start-ups, managed service providers, mobile and fixed-line telecoms providers and software engineers to deliver high-impact campaigns.
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