{"id":12034,"date":"2026-08-04T14:15:53","date_gmt":"2026-08-04T13:15:53","guid":{"rendered":"https:\/\/polymediapr.co.uk\/staging2\/?page_id=12034"},"modified":"2026-11-04T16:44:09","modified_gmt":"2026-11-04T16:44:09","slug":"pr-strategy","status":"publish","type":"page","link":"https:\/\/polymediapr.co.uk\/staging2\/pr-strategy\/","title":{"rendered":"Strategic PR"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]    <section class=\"page-banner\" style=\"background-color: #2c001e;\">\n        <div class=\"page-banner__inner\">\n                            <p class=\"page-banner__pre-title\">pr. marketing. brand. digital. media. websites.<\/p>\n            \n                            <h1 class=\"page-banner__title\">PR strategy agency<\/h1>\n            \n            <div class=\"page-banner__spacer\"><\/div>\n\n                            <div class=\"page-banner__text\">\n                    <p>Strategic public relations is about delivering impact, not just creating noise. That principle drives all our communications campaigns, responding to strategy and delivering to commercial objectives.<\/p>\n                <\/div>\n            \n                            <a class=\"page-banner__button\" href=\"\/contact-us\">\n                    GET IN TOUCH                <\/a>\n                    <\/div>\n    <\/section>\n    [\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;block-custom&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]\n    <section class=\"intro-block intro-block__bg_aubergine\">\n    \t<div class=\"intro-block__inner\">\n    \t\t<div class=\"intro-block__left\">\n\t\t        \t\t            <p class=\"intro-block__pre-title\">RAISE YOUR PROFILE<\/p>\n\t\t        \n\t\t        \t\t            <h2 class=\"intro-block__title\">Strategic PR services<span class=\"intro-block__dots\">...<\/span><\/h2>\n\t\t        \n\t\t        \t\t    <\/div>\n\t\t    <div class=\"intro-block__right\">\n\n\t\t        \t\t            <div class=\"intro-block__content\">\n\t\t                <p>A PR strategy agency can raise your profile, foster awareness and understanding of your brand, strengthen reputation, build credibility, influence decision-makers and create consistent momentum across the channels that matter most to your business.<\/p>\n<p>A strategic, integrated PR campaign ensures all your communications are planned, purposeful and measurable \u2013 that you get maximum return from your investment in public relations.<\/p>\n<p>The senior Polymedia team are experienced PR strategists. As a director-led consultancy, we ensure your strategy is driven by highly experienced senior PR professionals.<\/p>\n<p>They then lead our team of specialist consultants to develop target audiences and brand messages for each and plan a fully costed integrated PR campaign using the tactics best suited to deliver your commercial objectives within your budget.<\/p>\n\t\t            <\/div>\n\t\t        \n\t\t    <\/div>\n\t    <\/div>\n    <\/section>\n\n    [\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f0f1ef&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;70&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;small-container&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column left_padding_desktop=&#8221;8%&#8221; right_padding_desktop=&#8221;8%&#8221; left_padding_tablet=&#8221;0&#8243; right_padding_tablet=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;45&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;45px&#8221;][vc_column_text el_class=&#8221;custom-sub-heading&#8221;]DELIVERING COMMERCIAL OBJECTIVES[\/vc_column_text][vc_column_text]\n<h2>What our PR strategy services include<\/h2>\n[\/vc_column_text][vc_column_text]First, we need to know what you want your PR to achieve. What are your commercial objectives? To sell, promote, position or influence, to grow, recruit or retain \u2013 or a blend of these and others.<\/p>\n<p>To determine this, we enquire, we consult, we collaborate and we challenge. Only then do we turn to devising that integrated PR strategy and then from that, the tactical campaign planning.<\/p>\n<p>It\u2019s all about understanding your brand and its connection with your audiences. Talking with the people who matter to you, engaging with them, painting your brand picture and forging relationships.<\/p>\n<p>Communicating with clarity is dependent on this process.<\/p>\n<p>Only when it&#8217;s complete do we begin the process of planning using tactical and strategic PR services.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;30px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;30&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;32px&#8221; bottom_padding_desktop=&#8221;38px&#8221; left_padding_desktop=&#8221;28px&#8221; right_padding_desktop=&#8221;28px&#8221; top_padding_phone=&#8221;28px&#8221; bottom_padding_phone=&#8221;28px&#8221; left_padding_phone=&#8221;24px&#8221; right_padding_phone=&#8221;24px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;20px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#2c001e&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; border_left_desktop=&#8221;0px&#8221; border_top_desktop=&#8221;3px&#8221; border_right_desktop=&#8221;0px&#8221; border_bottom_desktop=&#8221;0px&#8221; column_border_color=&#8221;#ea7a43&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h3 style=\"color: #ffffff;\">Target audience identification<\/h3>\n[\/vc_column_text][vc_column_text]We identify the target audiences that your business needs to engage with. That might be customers or potential customers, staff, talent, communities, regulatory bodies or political or other stakeholders.[\/vc_column_text][\/vc_column_inner][vc_column_inner top_padding_desktop=&#8221;32px&#8221; bottom_padding_desktop=&#8221;38px&#8221; left_padding_desktop=&#8221;28px&#8221; right_padding_desktop=&#8221;28px&#8221; top_padding_phone=&#8221;28px&#8221; bottom_padding_phone=&#8221;28px&#8221; left_padding_phone=&#8221;24px&#8221; right_padding_phone=&#8221;24px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;20px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#2c001e&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; border_left_desktop=&#8221;0px&#8221; border_top_desktop=&#8221;3px&#8221; border_right_desktop=&#8221;0px&#8221; border_bottom_desktop=&#8221;0px&#8221; column_border_color=&#8221;#ea7a43&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221;][vc_column_text]\n<h3 style=\"color: #ffffff;\">Core message development<\/h3>\n[\/vc_column_text][vc_column_text]We then develop a clear, consistent tone of voice for your brand, and bespoke messages for each of those audiences.[\/vc_column_text][\/vc_column_inner][vc_column_inner top_padding_desktop=&#8221;32px&#8221; bottom_padding_desktop=&#8221;38px&#8221; left_padding_desktop=&#8221;28px&#8221; right_padding_desktop=&#8221;28px&#8221; top_padding_phone=&#8221;28px&#8221; bottom_padding_phone=&#8221;28px&#8221; left_padding_phone=&#8221;24px&#8221; right_padding_phone=&#8221;24px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;20px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#2c001e&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; border_left_desktop=&#8221;0px&#8221; border_top_desktop=&#8221;3px&#8221; border_right_desktop=&#8221;0px&#8221; border_bottom_desktop=&#8221;0px&#8221; column_border_color=&#8221;#ea7a43&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221;][vc_column_text]\n<h3 style=\"color: #ffffff;\">Channel and media mix planning<\/h3>\n[\/vc_column_text][vc_column_text]We identify which channels and platforms we can best reach those various audiences on.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;30px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;32px&#8221; bottom_padding_desktop=&#8221;38px&#8221; left_padding_desktop=&#8221;28px&#8221; right_padding_desktop=&#8221;28px&#8221; top_padding_phone=&#8221;28px&#8221; bottom_padding_phone=&#8221;28px&#8221; left_padding_phone=&#8221;24px&#8221; right_padding_phone=&#8221;24px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;20px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#2c001e&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; border_left_desktop=&#8221;0px&#8221; border_top_desktop=&#8221;3px&#8221; border_right_desktop=&#8221;0px&#8221; border_bottom_desktop=&#8221;0px&#8221; column_border_color=&#8221;#ea7a43&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221;][vc_column_text]\n<h3 style=\"color: #ffffff;\">Integrated campaign planning<\/h3>\n[\/vc_column_text][vc_column_text]We respond to the strategy by producing a detailed and structured integrated PR plan.[\/vc_column_text][\/vc_column_inner][vc_column_inner top_padding_desktop=&#8221;32px&#8221; bottom_padding_desktop=&#8221;38px&#8221; left_padding_desktop=&#8221;28px&#8221; right_padding_desktop=&#8221;28px&#8221; top_padding_phone=&#8221;28px&#8221; bottom_padding_phone=&#8221;28px&#8221; left_padding_phone=&#8221;24px&#8221; right_padding_phone=&#8221;24px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;20px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#2c001e&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;advanced&#8221; border_left_desktop=&#8221;0px&#8221; border_top_desktop=&#8221;3px&#8221; border_right_desktop=&#8221;0px&#8221; border_bottom_desktop=&#8221;0px&#8221; column_border_color=&#8221;#ea7a43&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221;][vc_column_text]\n<h3 style=\"color: #ffffff;\">KPI and reporting framework<\/h3>\n[\/vc_column_text][vc_column_text]We set out how success will be measured, with meaningful KPIs agreed between us and then begin the strategic campaign roll out.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; 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text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;small-container&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column constrain_group_100=&#8221;yes&#8221; top_padding_tablet=&#8221;50px&#8221; constrain_group_102=&#8221;yes&#8221; bottom_padding_tablet=&#8221;50px&#8221; left_padding_tablet=&#8221;0&#8243; constrain_group_103=&#8221;yes&#8221; right_padding_tablet=&#8221;0&#8243; constrain_group_104=&#8221;yes&#8221; constrain_group_105=&#8221;yes&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; 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row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#ffffff&#8221; line_reveal_by_space_text_effect=&#8221;none&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;What is strategic PR?&#8221;][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"color: #ffffff;\">A PR strategy responds to your business goals and your marketing and communications objectives.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">With a clear understanding of what you want to achieve, the strategy addresses the best way to represent yourself and communicate to deliver to those business aspirations.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">It addresses your brand, your target audiences and bespoke messages for each, and which channels will be most effective at reaching them.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"color: #ffffff;\">Meticulous, integrated campaign planning by a PR strategy agency then turns strategy into practical activity, with clear priorities, timings, responsibilities and opportunities. Measurement ensures that activity is reviewed against meaningful outcomes, evaluation metrics that we regularly report on.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">In simple terms, a PR strategy gives your business direction in all its communications making them focused, consistent, effective and delivering maximum ROI.<\/span>[\/vc_column_text][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Extra-Color-1&#8243; color_override=&#8221;#ea7a43&#8243; solid_text_color_override=&#8221;#2c001e&#8221; icon_family=&#8221;none&#8221; text=&#8221;FIND OUT MORE&#8221; url=&#8221;https:\/\/polymediapr.co.uk\/staging2\/contact-us\/&#8221; css_animation=&#8221;slideInUp&#8221;][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221;][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; 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constrain_group_103=&#8221;yes&#8221; right_padding_tablet=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;advanced&#8221;][vc_column_text el_class=&#8221;custom-sub-heading&#8221;]WHY CHOOSE POLYMEDIA FOR PR STRATEGY?[\/vc_column_text][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#000000&#8243; line_reveal_by_space_text_effect=&#8221;none&#8221; content_alignment=&#8221;left&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;An experienced team&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1789727526743{border-bottom-width: 0px !important;padding-bottom: 0px !important;}&#8221;]Polymedia has specialised in strategic PR campaigns for three decades. Our director-led approach means every client account is driven by a Polymedia director, a senior player in the industry who leads a team of specialist consultants.<\/p>\n<p>We are flexible and accountable with a strong focus on evaluation and ROI.[\/vc_column_text][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Extra-Color-1&#8243; color_override=&#8221;#ea7a43&#8243; solid_text_color_override=&#8221;#2c001e&#8221; icon_family=&#8221;none&#8221; url=&#8221;https:\/\/polymediapr.co.uk\/staging2\/contact-us\/&#8221; text=&#8221;GET IN TOUCH&#8221;][vc_row_inner column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;10&#8243; top_padding_tablet=&#8221;0&#8243; right_padding_tablet=&#8221;0&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f0f1ef&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;80&#8243; bottom_padding=&#8221;100&#8243; left_padding_desktop=&#8221;70&#8243; right_padding_desktop=&#8221;70&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;small-container&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;center&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_icon icon_family=&#8221;fontawesome&#8221; icon_style=&#8221;default&#8221; icon_color_type=&#8221;color_scheme&#8221; icon_color=&#8221;Extra-Color-1&#8243; icon_padding=&#8221;20px&#8221; pointer_events=&#8221;all&#8221; icon_fontawesome=&#8221;fa fa-quote-left&#8221; icon_size=&#8221;20&#8243;][vc_column_text]\n<h3 style=\"line-height: 1.6 !important; font-size: 20px !important;\">It\u2019s always a joy to work with Polymedia \u2013 they are like an extension of the team. Working directly with a wide range of stakeholders, they play an important role in strengthening our position as thought leaders in the sector. They quickly get to grips with complex, technical subjects, bringing a level of understanding that allows them to add real value. They\u2019re not afraid to challenge where it matters, helping ensure activity always delivers impact.<\/h3>\n[\/vc_column_text][vc_column_text]<strong>Jisc<\/strong>[\/vc_column_text][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;default&#8221; line_thickness=&#8221;2&#8243; divider_color=&#8221;extra-color-1&#8243; animate=&#8221;yes&#8221; custom_height=&#8221;20&#8243; custom_line_width=&#8221;80&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; 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column_border_style=&#8221;solid&#8221;][nectar_global_section id=&#8221;14290&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-13-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left-right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_global_section id=&#8221;9226&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]\n    <section class=\"case-studies-block\">\n        \n    <div class=\"case-studies__panel case-studies__panel--one has--background-color\">\n                    <p class=\"case-studies__pre-title\">Latest News<\/p>\n        \n                    <h2 class=\"case-studies__title\">Food &#038; Drink event support for Business South<\/h2>\n        \n                    <p class=\"case-studies__text\">Support for the Central South Food &amp; Drink Trade EXPO<\/p>\n        \n                    <a class=\"case-studies__button\" href=\"https:\/\/polymediapr.co.uk\/staging2\/news-blog\/food-drink-knowledge-support-for-business-south\/\">\n                Read more &rarr;\n            <\/a>\n            <\/div>\n\n    \n                    <div class=\"case-studies__image\">\n                <img decoding=\"async\" src=\"https:\/\/polymediapr.co.uk\/staging2\/wp-content\/uploads\/2026\/09\/Business-South.jpg\" alt=\"\">\n            <\/div>\n        \n        \n    <div class=\"case-studies__panel case-studies__panel--three has--background-color\">\n                    <p class=\"case-studies__pre-title\">Latest News<\/p>\n        \n                    <h2 class=\"case-studies__title\">Supporting a brand at a milestone<\/h2>\n        \n                    <p class=\"case-studies__text\">Rebellion Marketing is a successful digital marketing agency originally centred around the distinctive personality of...<\/p>\n        \n                    <a class=\"case-studies__button\" href=\"https:\/\/polymediapr.co.uk\/staging2\/news-blog\/supporting-a-brand-at-a-milestone\/\">\n                Read more &rarr;\n            <\/a>\n            <\/div>\n\n        <\/section>\n\n    [\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; left_padding_desktop=&#8221;70&#8243; right_padding_desktop=&#8221;70&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]\n    <section class=\"sectors\">\n        <div class=\"sectors__header\">\n                            <p class=\"sectors__pre-title\">Sector Expertise<\/p>\n            \n                            <h2 class=\"sectors__title\">Some specialist sectors<\/h2>\n            \n                    <\/div>\n\n                    <div class=\"sectors__grid\">\n                \n                    <a                        class=\"sectors__item\"\n                                                    href=\"https:\/\/polymediapr.co.uk\/staging2\/sector-specialisms\/professional-services\/\"\n                                                style=\"background-image: url('https:\/\/polymediapr.co.uk\/staging2\/wp-content\/uploads\/2026\/10\/Polymedia-sectors-Professional-services.jpeg');\"\n                    >\n                                                    <h3 class=\"sectors__item-title\">Professional Services<\/h3>\n                                            <\/a>\n\n                \n                    <a                        class=\"sectors__item\"\n                                                    href=\"https:\/\/polymediapr.co.uk\/staging2\/sector-specialisms\/construction-pr-agency\/\"\n                                                style=\"background-image: url('https:\/\/polymediapr.co.uk\/staging2\/wp-content\/uploads\/2026\/10\/Polymedia-sectors-built-environment.jpeg');\"\n                    >\n                                                    <h3 class=\"sectors__item-title\">Built Environment<\/h3>\n                                            <\/a>\n\n                \n                    <a                        class=\"sectors__item sectors__item--tall\"\n                                                    href=\"https:\/\/polymediapr.co.uk\/staging2\/sector-specialisms\/tech-pr\/\"\n                                                style=\"background-image: url('https:\/\/polymediapr.co.uk\/staging2\/wp-content\/uploads\/2026\/10\/Polymedia-sectors-tech-1.jpeg');\"\n                    >\n                                                    <h3 class=\"sectors__item-title\">Technology for business and development<\/h3>\n                                            <\/a>\n\n                \n                    <a                        class=\"sectors__item sectors__item--wide\"\n                                                    href=\"https:\/\/polymediapr.co.uk\/staging2\/sector-specialisms\/travel-pr-tourism-marketing\/\"\n                                                style=\"background-image: url('https:\/\/polymediapr.co.uk\/staging2\/wp-content\/uploads\/2026\/10\/Polymedia-sectors-consumer.jpeg');\"\n                    >\n                                                    <h3 class=\"sectors__item-title\">Consumer, lifestyle, retail and tourism<\/h3>\n                                            <\/a>\n\n                            <\/div>\n        \n                    <div class=\"sectors__button-wrap\">\n                <a class=\"sectors__button has--background-color\" href=\"https:\/\/polymediapr.co.uk\/staging2\/contact-us\/\">\n                    GET IN TOUCH                <\/a>\n            <\/div>\n            <\/section>\n\n    [\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;column_reverse&#8221; column_direction_phone=&#8221;column_reverse&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;70px&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;70px&#8221; top_padding_tablet=&#8221;50px&#8221; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;50px&#8221; left_padding_tablet=&#8221;0&#8243; constrain_group_4=&#8221;yes&#8221; right_padding_tablet=&#8221;0&#8243; bottom_margin=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;medium-container&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; 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width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;10&#8243; top_padding_tablet=&#8221;0&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeIn&#8221; el_class=&#8221;custom-sub-heading&#8221;]WORK WITH US[\/vc_column_text][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#000000&#8243; line_reveal_by_space_text_effect=&#8221;none&#8221; content_alignment=&#8221;left&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;FAQs&#8221; font_size=&#8221;40px&#8221;][\/split_line_heading][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text][\/vc_column_text][toggles style=&#8221;minimal_shadow&#8221; border_radius=&#8221;none&#8221;][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h4&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;What is a PR strategy and why do I need one?&#8221;][vc_column_text]A PR strategy looks at your commercial objectives and outlines how your business communicates with the audiences which make a difference to those. It defines who you need to reach, what you need to say, which channels you should use and how activity will be measured.<\/p>\n<p>Without a PR strategy, communications can focus on activities which just create noise, but don\u2019t impact on what you\u2019re trying to achieve. They can become reactive, inconsistent or disconnected from your wider business goals.<\/p>\n<p>A strong strategy gives your integrated PR campaigns direction and purpose, delivering high-impact measurable campaigns with maximum return on your investment.[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h4&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;How long does it take to build a PR strategy?&#8221;][vc_column_text]The time needed to build a PR strategy depends on the size of your business, the complexity of your audiences and the level of planning required. For many businesses, a focused PR strategy can be developed very quickly, usually as part of an instruction for an ongoing public relations and communications campaign.[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h4&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;How much does PR strategy cost?&#8221;][vc_column_text]The cost depends on your business and the complexity of your communications needs. Our strategy services usually form the first stage of an ongoing PR campaign. Our costings are always transparent, and we are always happy to offer an initial consultation before preparing a tailored proposal and cost.[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h4&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;What is the difference between PR strategy and PR execution?&#8221;][vc_column_text]PR strategy is the cornerstone of any PR campaign. It sets the parameters to deliver to commercial objectives, what needs to be achieved, why and how. It includes an outline of audiences, messaging and tone of voice and ensures that your PR activity is focused, consistent and aligned with your wider business goals.<\/p>\n<p>PR execution is the detail of campaign planning responding to the strategy and the roll out of that campaign plan.[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; heading_tag=&#8221;h4&#8243; heading_tag_functionality=&#8221;default&#8221; title=&#8221;How do you measure the success of a PR strategy?&#8221;][vc_column_text]The success of a PR strategy and campaigns should be measured against KPIs \u2013 clear objectives agreed at the start.<\/p>\n<p>Accountability and evaluation are important to us and we report monthly on the progress of campaigns and our activity, documenting performance against KPIs, and reviewing the month just passed and the coming month at a meeting.[\/vc_column_text][\/toggle][\/toggles][\/vc_column][vc_column top_padding_desktop=&#8221;0&#8243; 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column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; el_class=&#8221;contact-detail-wrapper&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#ffffff&#8221; line_reveal_by_space_text_effect=&#8221;none&#8221; content_alignment=&#8221;left&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Ready to discuss your strategic PR campaign?&#8221; font_size=&#8221;40px&#8221;]\n<h1>Small details create<\/h1>\n<h1>the big picture<\/h1>\n[\/split_line_heading][vc_column_text]\n<p style=\"color: #fff;\">Join our community of highly satisfied clients and achieve commercial results with your digital PR campaigns.<\/p>\n[\/vc_column_text][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#ffffff&#8221; line_reveal_by_space_text_effect=&#8221;none&#8221; content_alignment=&#8221;left&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;01329 822866&#8243; font_size=&#8221;40px&#8221;]\n<h1>Small details create<\/h1>\n<h1>the big picture<\/h1>\n[\/split_line_heading][\/vc_column_inner][vc_column_inner top_padding_desktop=&#8221;40px&#8221; top_padding_tablet=&#8221;30px&#8221; top_padding_phone=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_column_text el_class=&#8221;custom-sub-heading&#8221;]Book a free consultation[\/vc_column_text][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#000000&#8243; line_reveal_by_space_text_effect=&#8221;none&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;We&#8217;d love to talk with you&#8221; font_size=&#8221;40px&#8221;][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; class=&#8221;medium-container&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; 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gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1792074564295{margin-top: 0px !important;}&#8221;]Whatever your sector, whatever your objectives, we&#8217;d love to meet with you to discuss your business and how our public relations agency can help.<\/p>\n<p>This initial PR consultation is without charge, and from there, we develop bespoke proposals tailored to your business and its objectives.<\/p>\n<p>Get in touch for a chat about how we can deliver impact-not just noise-for your business.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f0f1ef&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;70&#8243; 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