{"id":13785,"date":"2025-05-08T16:01:41","date_gmt":"2025-05-08T15:01:41","guid":{"rendered":"https:\/\/polymediapr.co.uk\/staging2\/?p=13785"},"modified":"2026-11-04T12:31:23","modified_gmt":"2026-11-04T12:31:23","slug":"just-a-shopping-centre-or-a-leisure-destination","status":"publish","type":"post","link":"https:\/\/polymediapr.co.uk\/staging2\/news-blog\/just-a-shopping-centre-or-a-leisure-destination\/","title":{"rendered":"Just a shopping centre or a leisure destination?"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”60px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#2c001e” scene_position=”center” top_margin=”0″ bottom_margin=”0″ left_margin=”0″ right_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”cus-case-study” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h3″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”STRATEGY”][\/split_line_heading][vc_column_text]Adapting to High Street challenges balancing retail with leisure[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”cus-border-both” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h3″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”POSITIONING”][\/split_line_heading][vc_column_text]Making this top 20 UK shopping centre a family-focused leisure destination[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h3″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”INTEGRATED CAMPAIGN”][\/split_line_heading][vc_column_text]Highlighting the experiential nature of a day out at Festival Place through integrated campaigns[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” scene_position=”center” top_padding=”45px” constrain_group_1=”yes” bottom_padding=”45px” top_padding_tablet=”50px” constrain_group_3=”yes” bottom_padding_tablet=”50px” left_padding_tablet=”0″ right_padding_tablet=”0″ top_padding_phone=”0px” bottom_padding_phone=”30px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”medium-container” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”12px” constrain_group_100=”yes” bottom_padding_desktop=”12px” left_padding_desktop=”0px” right_padding_desktop=”12px” top_padding_tablet=”25%” bottom_padding_tablet=”0″ left_padding_tablet=”0″ constrain_group_103=”yes” right_padding_tablet=”0″ column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][vc_row_inner column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”10″ top_padding_tablet=”0″ right_padding_tablet=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text el_class=”custom-sub-heading”]Festival Place <\/strong>[\/vc_column_text][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#000000″ line_reveal_by_space_text_effect=”none” content_alignment=”left” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Overview”][\/split_line_heading][vc_column_text css_animation=”fadeInUp” css=”.vc_custom_1793795326087{border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]Successful shopping centre brands now focus on being experiential destinations.<\/p>\n

No longer the place to pop in for a bit of retail therapy, but a place to socialise, spend quality leisure time with family, friends \u2013 and dogs![\/vc_column_text][nectar_btn size=”large” button_style=”see-through-2″ color_override=”#2c001e” hover_color_override=”#2c001e” hover_text_color_override=”#000000″ icon_family=”none” text=”GET IN TOUCH” url=”\/contact-us”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column top_padding_desktop=”0″ bottom_padding_desktop=”0″ left_padding_desktop=”70px” right_padding_desktop=”0″ top_padding_tablet=”30px” bottom_padding_tablet=”0″ left_padding_tablet=”0″ constrain_group_103=”yes” right_padding_tablet=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][image_with_animation image_url=”14118″ image_size=”medium_featured” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” scene_position=”center” top_padding=”45px” constrain_group_1=”yes” bottom_padding=”45px” top_padding_tablet=”50px” constrain_group_3=”yes” bottom_padding_tablet=”50px” left_padding_tablet=”0″ constrain_group_4=”yes” right_padding_tablet=”0″ bottom_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”medium-container” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default”][image_with_animation image_url=”14119″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column top_padding_desktop=”0″ constrain_group_100=”yes” bottom_padding_desktop=”0″ left_padding_desktop=”70px” right_padding_desktop=”0″ left_padding_tablet=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][vc_row_inner column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”10″ top_padding_tablet=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text el_class=”custom-sub-heading”]FESTIVAL PLACE[\/vc_column_text][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#000000″ line_reveal_by_space_text_effect=”none” content_alignment=”left” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Results”][\/split_line_heading][vc_column_text css_animation=”fadeInUp” css=”.vc_custom_1791819775513{border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]Through increased awareness and positioning Festival Place as a destination ensuring a balance between its retail and leisure offering, the shopping centre bucked UK trends with increased footfall and longer dwell times.<\/p>\n

With media and influencer campaigns, people started to travel from much further away than the typical three-mile radius and exciting brands such as Five Guys, Cosy Club and Mango were attracting whole new audiences.<\/p>\n

As well as campaigns highlighting the stronger and diverse F&B brands, we developed packages for families to spend the day at FP enjoying the escape rooms, trampoline park and cinema. All opened up a new demographic. With the launch of its dog-friendly policy, families didn\u2019t have to rush home to their dogs![\/vc_column_text][nectar_btn size=”large” button_style=”see-through-2″ color_override=”#2c001e” hover_color_override=”#2c001e” hover_text_color_override=”#000000″ icon_family=”none” text=”GET IN TOUCH” url=”\/contact-us”][divider line_type=”No Line” custom_height=”100px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f0f1ef” scene_position=”center” top_padding=”80″ bottom_padding=”20″ left_padding_desktop=”70″ right_padding_desktop=”70″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”small-container” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Extra-Color-1″ icon_padding=”20px” pointer_events=”all” icon_fontawesome=”fa fa-quote-left” icon_size=”20″][vc_column_text]\n

Festival Place Shopping Centre worked with Polymedia for eight years, and I can honestly say they’ve been such a valuable partnership. From the very beginning, the team felt less like an external agency and more like a true extension of our internal team, always available, always invested, and always thinking about what was best for us. Their responsiveness is second to none; no matter the situation, they were right there with us. What sets Polymedia apart is their strategic thinking. They never just executed a brief, they challenged our thinking, brought fresh ideas to the table, and consistently helped us see the bigger picture. They understood our brand, our audiences, and our goals as well as we did ourselves. Time and time again, they went above and beyond what was asked of them. Whether it was jumping on a last-minute opportunity, navigating a tricky situation with calm expertise, or simply going the extra mile to make something perfect, Polymedia always delivered. If you’re looking for a PR partner who will truly commit to your success, look no further.<\/h3>\n[\/vc_column_text][vc_column_text]Festival Place<\/strong>[\/vc_column_text][divider line_type=”No Line” custom_height=”60px”][divider line_type=”No Line” custom_height=”60px”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]\n
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