{"id":6388,"date":"2022-10-28T14:48:04","date_gmt":"2022-10-28T14:48:04","guid":{"rendered":"https:\/\/polymediapr.co.uk\/staging2\/?p=6388"},"modified":"2025-02-19T15:29:21","modified_gmt":"2025-02-19T15:29:21","slug":"consumer-research-drives-thought-leadership-campaign-for-motor-insurer","status":"publish","type":"post","link":"https:\/\/polymediapr.co.uk\/staging2\/news-blog\/consumer-research-drives-thought-leadership-campaign-for-motor-insurer\/","title":{"rendered":"Consumer research drives thought leadership campaign for motor insurer"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Understanding your audience is vital for any communications campaign \u2013 and if you want to find out what they think, often it\u2019s best just to ask them!<\/p>\n<p>Research and polling can achieve fascinating results on several levels. Often it provides intelligence to help a business develop its brand proposition and positioning. Reaching out to the public demonstrates that you care about what they have to say and are interested in taking a position on the issues that affect them. And, of course, the results of research can make fascinating reading, and provide hooks for media coverage.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Polymedia worked with the insurance provider Tempcover to develop a major campaign based on consumer research in support of its temporary motor insurance product. Working closely with the leadership team, we used polling to undertake detailed research to better understand how British motorists envision the country\u2019s future of motoring.<\/p>\n<p>The resulting <a href=\"https:\/\/www.tempcover.com\/future-of-motoring?ds_rl=1296996&amp;ds_rl=1296996&amp;gclid=Cj0KCQjw--2aBhD5ARIsALiRlwBSxvXBKH-QjcVt6b_RGnga9A19B7Q7E7k66yToA2mmBUomEqg55j8aApMBEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">Future of Motoring<\/a> report uncovered fascinating insight into motorists\u2019 attitudes to issues such as electric vehicles, rising fuel costs, roads infrastructure and the role of technology in future transport.<\/p>\n<p>It revealed drivers\u2019 concerns over the safety of smart motorways, driverless cars, traffic pollution and speeding, and their attitudes to enforcement \u2013 preferring co-operation rather than coercion when keeping the roads safe.[\/vc_column_text][image_with_animation image_url=&#8221;6396&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]The questions in the poll were carefully constructed to provide the most revealing information in a format that generated angles for media. The survey was also segmented by age, regional location and gender to give deeper insights into the views of various demographics and to provide regional data that could be targeted at local newspapers.<\/p>\n<p>Following the publication of the report online, a hard-working Polymedia media campaign broke it down for media audiences.<\/p>\n<p>Our <a href=\"\/media-relations\/\" target=\"_blank\" rel=\"noopener\">media relations<\/a> meant national coverage resulted in The Telegraph, The Sun, MSN, Yahoo News, and two appearances in The Daily Mail, in its This Is Money and motoring features. Regional media and specialist media for the insurance media added to the mix, with the campaign overall reaching an estimated audience of almost 900,000 readers online, plus print readership. The report also drove traffic to Tempcover via its website and social media.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Following the campaign, the report was sent to Grant Shapps MP, then Secretary of State for Transport, to call on the government to listen to the voices of UK motorists, explore ways to improve charging points and facilities for electric vehicles, take on board concerns over the safety of smart motorways, and explore the use of greener technologies for a more sustainable future of motoring.<\/p>\n<p>Alan Inskip, Tempcover CEO, said: \u201cAt a crossroads, there is always a choice to be made about where to go, and we believe the responses to this survey help point us in the right direction.<\/p>\n<p>\u201cMotorists want to solve today\u2019s problems to lay the foundations for future generations and to achieve that, their voices must be heard today. That\u2019s what this report is all about.<\/p>\n<p>\u201cThe route to a more sustainable Future of Motoring will be a long and challenging one \u2013 but we believe we can get there if motorists, the government, campaigners and the wider industry take it together.\u201d[\/vc_column_text][nectar_btn size=&#8221;large&#8221; button_style=&#8221;see-through-2&#8243; color_override=&#8221;#192b41&#8243; hover_color_override=&#8221;#192b41&#8243; hover_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;none&#8221; text=&#8221;GET IN TOUCH&#8221; url=&#8221;\/contact-us&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Polymedia worked with the insurance provider Tempcover to develop a major campaign based on consumer research in support of its temporary motor insurance product. 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