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Strategic Digital PR...
As a strategic digital PR agency in the UK, Polymedia brings together three decades of media experience with digital-first thinking. Our team of former journalists, PR specialists and professional marketers combine the specialist skills of creative storytelling with the reach and power of digital channels.
They raise your profile and strengthen your reputation, in turn enhancing your search performance. Every Polymedia campaign is about impact not noise.
These digital PR services aren’t about raw SEO link chasing. This is genuinely meaningful media coverage through sources that your target audiences and the search engines trust!
Digital PR strategy
A clear digital PR strategy responds to commercial objectives. It identifies your target audiences, bespoke messages for each, key media and the type of content to secure both coverage and backlinks.
Online media outreach
Just as with traditional media, we draft and distribute stories, commentary, features and expert insight to online publications, journalists, editors, bloggers and industry platforms.
Link-building campaigns
Our credible, newsworthy campaigns earn high-quality backlinks from authoritative websites that are relevant to your business and its target audiences.
Thought leadership
Expert articles, opinion pieces and commentary position your business leaders as credible voices in your sector, the experts in their field.
Data-led PR
Research, surveys, trends, statistics and sector insight foster compelling stories for journalists.
Newsjacking
We monitor the news agenda and identify timely opportunities for your business to provide expert comment on hot topics being discussed in your industry.
Digital press office management
We manage your digital press office function, responding quickly to online media opportunities, handling journalist enquiries and maintaining a steady flow of relevant digital coverage.
A POWERFUL TACTIC
What is digital PR?
Digital PR is media relations designed for the digital world. It achieves awareness and positioning objectives but critically also supports online visibility, reputation and authority.
As with traditional media, strong storytelling, media relationships, expert commentary and quality content are all key. The difference is that the content appears in digital channels used for online search, information gathering, comparison and decision-making. It may also appear in traditional media outlets and their online versions.
When credible publications or relevant websites link back to your site, those backlinks can send referral traffic directly to you and support your wider search visibility.
Your website is probably your most powerful piece of marketing collateral. It’s your shop window – a strong foundation needed for all other marketing.
Not all backlinks have the same value so digital PR techniques target trusted, respected, authoritative websites which are far more valuable than a low-quality or unrelated link. That means, just like traditional media coverage, the most relevant and respected sources are key, and only quality content will get published in those.
Digital PR blends media relations, content marketing, SEO and GEO. It helps your business appear in more places online, fosters trust, builds third-party credibility and supports your organic search visibility. For long-term benefit it works best as part of a consistent and integrated strategic PR campaign.
It’s always a joy to work with Polymedia – they are like an extension of the team. Working directly with a wide range of stakeholders, they play an important role in strengthening our position as thought leaders in the sector. They quickly get to grips with complex, technical subjects, bringing a level of understanding that allows them to add real value. They’re not afraid to challenge where it matters, helping ensure activity always delivers impact.
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Digital PR for B2B and consumer brands
As an online PR agency working in both B2B and consumer PR, we understand the demands of digital PR in both these arenas. While sometimes they overlap, these are often different as they focus on the end user and what is important to them.
For both, digital PR is about positioning your brand and its offering through relevant digital outlets to take your messages to target audiences and support your online visibility.
B2B sector
For the B2B sector, including the likes of professional services firms, contractors, manufacturers and service providers, digital PR campaigns tend to focus strategically on authority, credibility, expertise and trust.
Campaigns target relevant specialist and trade media and LinkedIn. The objectives are to raise awareness, inform and influence, engage with decision makers, support lead-generation and build domain authority.
Consumer sector
For consumer brands the focus is more on visibility and awareness, brand offering and engagement.
Content and target media is obviously more lifestyle focused – national media, consumer outlets, regional demographics, social media and influencers.
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What is digital PR and why does it matter for your business?
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Some specialist sectors
DIGITAL PR
FAQs
What is digital PR and how does it differ from traditional PR?
Digital PR uses the same techniques as traditional media relations – copywriting and storytelling with clearly defined messages, targeted to your audiences. Digital PR is distributed to relevant websites, online publications, blogs, industry platforms and digital media channels as well as traditional media outlets with online presence.
Both are designed to raise awareness of your brand and its offering, to position you, build trust and engage with your target audiences. Digital PR also supports your online authority and search visibility.
How much does a digital PR agency cost?
The cost depends on your business, objectives, sector and the level of support required. Our digital PR services are transparent, and we are always happy to offer an initial consultation before preparing a tailored proposal and cost.
How long before I see results from digital PR?
Although you can see a spike in results from some activities very quickly, digital PR is ideally one element in an integrated, strategic PR campaign and as such is best viewed as a medium-term tactic for meaningful results.
Search authority, improved rankings and stronger brand visibility are the result of consistent, high-quality coverage from relevant and trusted websites.
Do you work with B2B and consumer brands?
Yes, we work with both B2B and consumer brands, tailoring each campaign around audiences, sectors, messages and commercial objectives.
Featured News & Blog
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Food & Drink event support for Business South
Support for the Central South Food & Drink Trade EXPO
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Hard-hitting impact for energy and solar experts
Brand positioning, new website and national media coverage for renewables business.
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Launch of one of the UK’s largest Biodiversity Net Gain projects
Ongoing integrated comms for Halnaker Hill Farm, a landmark biodiversity and renaturing project.
Ready to kickstart your digital PR campaigns?
Join our community of highly satisfied clients and achieve commercial results with your digital PR campaigns.
01329 822 866
Book a free consultation
We'd love to talk with you
Whatever your sector, whatever your objectives, we’d love to meet with you to discuss your business and how our public relations agency can help.
This initial PR consultation is without charge-and from there, we develop bespoke proposals tailored to your business and its objectives.
Get in touch for a chat about how we can deliver impact-not just noise-for your business.