Campaigns built around your objectives
If your consultants have something useful, informed or genuinely interesting to say, PR can turn that expertise into visibility – building credibility with prospective clients, strengthening your reputation and positioning your people as voices worth listening to.
At Polymedia, we have experience working with HR businesses, employment lawyers and professional services firms, including long-standing work with outsourced HR consultancy Reality HR. We understand that HR agency PR needs to do more than generate coverage for coverage’s sake. It needs to support your commercial objectives and reach the audiences that matter.
Our approach is simple: impact, not noise.
Our PR services for HR and recruitment businesses
Every HR business is different, so we build campaigns around your objectives, audiences and areas of expertise. Depending on what you want to achieve, our HR consultancy PR services can include:
Workplace and people trends commentary
We identify the issues your experts can credibly comment on, from changing workplace expectations and employee wellbeing to recruitment trends and the evolving role of HR.
Thought leadership and founder profile building
We help senior people develop a clear point of view and use it consistently across media commentary, articles, LinkedIn and other relevant channels.
Trade and business press relations
Our former journalists understand what makes a story useful to an editor or journalist, helping us develop and pitch relevant stories, comment and features to the right publications.
Employer brand PR support
We can help communicate the culture, people and purpose behind your business, supporting your reputation with clients, prospects and potential employees.
Content marketing on workplace topics
From blogs and guides to LinkedIn content and campaign assets, we turn your knowledge into useful content that can support both PR and wider marketing activity.
Award submissions
Awards can be a valuable part of a reputation-building strategy. We help identify relevant opportunities and develop submissions that clearly demonstrate your expertise and achievements.
Employer brand and workplace PR
Few sectors are as naturally connected to the issues people are talking about at work. That gives HR and recruitment businesses a strong platform for PR. The key is knowing what is genuinely newsworthy.
A workplace PR agency should be able to look beyond simply promoting your services. The stronger opportunity is often to connect your expertise to a wider conversation.
Perhaps new employment legislation is changing the way businesses manage their people. Maybe recruitment challenges are revealing something about the changing expectations of candidates. Or perhaps your consultants have a different perspective on hybrid working, employee engagement or workplace culture.
These are the kinds of conversations where HR businesses can demonstrate expertise rather than simply claim it.
PR can also support your work with clients. If employer branding is part of your proposition, a well-planned PR campaign can help demonstrate your understanding of reputation, culture and communications in practice.
The result is a joined-up approach that strengthens your own brand while reinforcing the value you offer to clients.
The Polymedia team are there when I need them – they are highly responsive, creative and always able to collaborate with us in a way that complements our work in-house. They really do feel like an extension of our own team, helping us deliver a planned and consistent programme of topical content that showcases the knowledge and insight of Reality HR’s specialists.
Reality HR
FINDING YOUR AUDIENCE
Why choose Polymedia for HR sector PR?
We know HR is a people business, and that means credibility matters. Your audiences want expertise, but they also want personality and a point of view.
Polymedia is a director-led PR consultancy with a senior team that includes former journalists, marketing specialists and creatives. Our approach combines strategic thinking with practical delivery, and every campaign is led by a senior member of the team.
Our experience with Reality HR is a good example. We have supported the business across media and communications, brand positioning, content and social media, helping its expertise reach employers and managers through planned, multi-platform campaigns. During periods of significant change, including the pandemic, we worked with the team on timely content around furlough, home working, wellbeing and changing workplace practices. More recently, our support has evolved alongside the business as it has grown.
That long-term approach matters. Good PR is not about sending out a press release and hoping for the best. It is about understanding your business, finding the right stories, building relationships and creating a consistent presence in the conversations that matter.
CASE STUDY
Brand re-design, website and comms strategy for HR consultancy
Flexible support working alongside the in-house marketing team
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Why outsource to specialist PR partners
Fast-growing companies can access expert media relations and strategic communications support without the overhead costs of building an in-house team...
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FAQs
What does PR for HR companies involve?
PR for HR companies can include media relations, expert commentary, thought leadership, positioning of senior players, content marketing, award submissions and employer reputation campaigns. The right mix depends on your objectives, target audiences and areas of expertise.
Do you work with recruitment agencies as well as HR consultancies?
Yes. Our experience spans professional services and HR, and we can work with recruitment businesses, HR consultancies, outsourced HR providers and businesses operating in related areas such as employer branding and HR technology.
How much does PR for an HR business cost?
There is no standard price because every campaign is different. We start by understanding what you want to achieve, who you need to reach and what level of support you need. We can then develop a bespoke proposal around your objectives and budget.
Ready to talk about PR for your HR business?
01329 822866
Book a free consultation
We'd love to talk with you
If you want to build visibility, strengthen your reputation and make more of the expertise already inside your business, let’s talk.
Polymedia offers a free initial consultation with no obligation. We’ll take the time to understand your business, your audiences and what you want PR to achieve, then recommend an approach that makes sense for you.
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