Professional services PR

Professional services firms often have valuable knowledge to share, from a lawyer’s view on a change in legislation to an accountant’s take on business conditions, or an HR consultant’s experience of workplace challenges. PR gives that knowledge a wider audience and positions your firm and its teams as experts in their field.

We start by getting to know your business, its services and the people you want to reach. From there, we develop a comprehensive communications plan that uses owned channels such as your website, blog and social media, along with earned channels such as national, regional and specialist media. 

We develop thought leadership assets such as guides and white papers, or reach your audiences through webinars, seminars and events. We develop case studies that are a powerful way to show, not just tell, where your strengths lie.

No two firms are the same – and each campaign is developed with the specific needs and ambitions of your organisation in mind.

For example, a firm that relies on professional referrals may need a different approach from one launching a new service or looking to establish a presence in a new market. We agree the priorities at the outset and plan activity around them.

Lawyers and solicitors

Legal PR calls for sound judgement, accurate information and careful handling of confidential matters. We help law firms raise the profile of their people and practice areas through expert commentary, articles, media relations, events and stories that demonstrate their knowledge of a particular sector or legal issue.

The aim is to give potential clients and professional referrers a clearer picture of the firm’s experience. We work with the lawyers involved to develop material that reflects their expertise and meets the firm’s requirements for review and approval.

Accountants and financial professionals

Accountancy firms have plenty to contribute to conversations about tax, regulation, business performance and the challenges facing their clients. We help accountants share that knowledge through timely media comment, articles, partner profiles and coverage in relevant business and trade publications.

Financial businesses may need a different emphasis, depending on their services and customers. We are specialists in making complex topics accessible to a wide variety of audiences. We establish the appropriate subject matter and audiences with each client, always keeping claims accurate and working within any relevant regulatory requirements.

HR businesses and consultants

HR companies work across issues that affect employers and employees every day, from recruitment and retention to workplace culture, employment law and leadership. These subjects often provide useful opportunities for informed comment, research, articles and media coverage.

We help HR businesses share their experience in ways that are relevant to employers and decision-makers, while building the profile of the people behind the business. For management and specialist consultancies, the focus may be on a distinctive point of view, original research, case studies, or examples of how their expertise has helped clients address a particular challenge.

Architects and built environment consultants

Architecture practices need to communicate the thinking behind their work as well as the finished buildings. Project stories, design commentary, awards and articles about changes in the built environment can all help demonstrate a practice’s approach and expertise.

We work with clients to identify projects and ideas worth sharing, then develop material for relevant architectural, property, business and regional media. Images, client permissions and project details are agreed before anything is published.