CURATED, PLANNED AND INTEGRATED BRAND STORYTELLING
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Content marketing services...
Unlike a pure SEO content agency, we do not start and end with keywords. Our content is rooted in PR strategy, audience insight and commercial objectives, so every article, case study, white paper or campaign has a clear purpose.
Polymedia clients include consumer and B2B businesses and their in-house teams who need consistent, high-quality content worked as part of an integrated comms or PR strategy.
Rooted in strategic PR and comms, every piece of content developed by our team of former journalists and professional copywriters supports a wider objective. It raises your profile, influences your audiences, builds credibility, improves SEO and GEO visibility – all designed to generate interest and help turn that interest into action.
What do our content marketing services include?
What makes our approach different from a pure SEO content agency is that we don’t start and end with search terms.
As part of our content marketing agency services, we create authentic, genuinely useful content that delivers impact not just noise. We develop this content to work across your website, media relations, social media, stakeholder communications and wider campaigns.
We tell your brand stories through a host of tactics – from thought leadership campaigns, white papers, blogs, articles, guides and downloadable resources through to social media campaigns, video, podcasts, webinars and case studies.
This is curated, planned and integrated brand storytelling worked across multiple platforms, strategically designed to deliver your commercial goals.
Content strategy development
As part of our integrated content approach, we develop a content strategy that defines your key audiences, bespoke messages for each, themes and channels ensuring every piece of content has a clear role within the wider PR and comms plan.
Articles and blogs
Our professional copywriters, most of whom are former journalists, produce clear, authoritative articles, blogs and guides that also support search visibility.
Editorial planning
Adds structure and discipline and reinforces the strategic approach.
Thought leadership content
Thought leadership demonstrates expertise, supports reputation and gives journalists, clients and stakeholders something meaningful to engage with. It also positions you as ‘an expert’, hugely powerful from an SEO and GEO perspective.
Planning and distribution
Planning and integrating content distribution maximises your ROI. We carefully plan how content is integrated across all your platforms to ensure maximum impact and that every drop of your investment is worked.
Case study and white paper production
Content that evidences insight and real-world value.
Content marketing integrated with PR
PR-led content marketing incorporates all the specialist SEO demands – then moves beyond that.
It’s relevant, authentic and engaging, not just drafted for the algorithms. Strategically, it starts with objectives, then audiences and bespoke messaging for each. It then reaches out to those audiences with real-world, personable and relevant content that is genuinely interesting and useful.
That creates a powerful compounding effect. Strong content can support organic search by answering relevant questions and strengthen your website’s authority.
At the same time, it can provide the foundation for media pitches, expert commentary, thought leadership, social content and other campaign activity.
This is content which not only ranks on SEO but is genuinely useful when that ranking delivers visitors.
When content marketing is integrated with PR, it becomes more than a visibility mechanism. It becomes a way to build authority, earn attention and create long-term value across every channel.
When quality of content is as important as its visibility
Why choose Polymedia for your content marketing?
We deliver strategic content marketing services for clients who believe the quality of their content is as important as its visibility.
Getting content to rank is only one part of the process. To turn visibility into genuine engagement, content has to be relevant, credible and well written. It needs to speak directly to the audiences you want to influence and give them a reason to trust your brand.
Our SEO specialists support search performance, while our team of experienced PR professionals and former journalists ensure that content itself has purpose, clarity and impact. Every piece of content we deliver is shaped around your audience, your messages and your wider comms and commercial objectives.
Our content is always strategy-led, editorially sharp and integrated with wider PR activity. Our team includes former journalists and experienced PR specialists with a pedigree spanning 30 years. We understand strategy, audiences and messaging, and the importance of quality content in the conversion process.
It’s always a joy to work with Polymedia – they are like an extension of the team. Working directly with a wide range of stakeholders, they play an important role in strengthening our position as thought leaders in the sector. They quickly get to grips with complex, technical subjects, bringing a level of understanding that allows them to add real value. They’re not afraid to challenge where it matters, helping ensure activity always delivers impact.
Jisc
Sector Expertise
Some specialist sectors
CASE STUDY
Niche sector work forms part of content marketing strategy
Connecting legal specialists with stakeholders in agriculture sector
READ MORE →
CASE STUDY
Thought leadership with a difference
Stakeholder engagement for urban planning consultancy
READ MORE →CONTENT MARKETING AND PR
FAQs
What is included in content marketing services?
Content marketing services encompass a host of PR tactics – worked on a strategic, integrated basis with each piece supporting the others.
They start, as all of our client campaigns do, with strategy and every client campaign is bespoke, but here are just some examples of our strategic content marketing services:
- Strategy and campaign planning
- SEO content
- Editorial planning
- Media relations
- Web content, blogs, news and articles
- Case studies
- Thought leadership
- White papers and reports
- Social media content
- E-marketing
How much do content marketing services cost?
At Polymedia we are both flexible and transparent with our costings and are always happy to talk with you for a free initial consultation and then put together a full proposal and costing.
How is content marketing different from PR?
For Polymedia, content marketing is one part of an integrated PR and communications strategy.
PR focuses on your brand, reputation and relationships with the audiences that matter to your organisation. It is concerned with influence, trust and visibility, often through earned channels such as media relations, as well as wider activity including stakeholder engagement, internal communications and crisis management.
The focus of content marketing is on creating useful, relevant content for your own channels, such as your website, blog, social media, email newsletters, case studies and white papers.
In reality, the two work best together in a joined-up integrated PR and comms strategy.
How long does it take to see results from content marketing?
Some improvements, such as consistency, clear messaging and stronger content, can be seen quickly. Others take some months depending on the sector, competition and publishing frequency.
Do you produce content for B2B and consumer brands?
Yes. The Polymedia team develops content strategies and delivers campaigns in response to these for both the business-to-business and consumer sectors.
Ready to kickstart your content marketing campaign?
01329 822 866
Book a free consultation
We'd love to talk with you
Whatever your sector, whatever your objectives, we’d love to meet with you to discuss your business and how our public relations agency can help.
This initial PR consultation is without charge-and from there, we develop bespoke proposals tailored to your business and its objectives.
Get in touch for a chat about how we can deliver impact, not just noise, for your business.
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