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Strategic media relations...
Increasingly, with the growth of AI search and Generative Engine Optimisation (GEO), earned media supports search with the authority of respected national, trade, specialist, broadcast, influencer and regional media. This builds credibility of your business, putting it firmly in front of the audiences that matter.
Our Hampshire-based PR team includes former senior journalists and editors and, as a specialist media relations agency, we understand the compelling power of storytelling and how to reach the audiences that matter most to your business – generating visibility, engagement, trust and authority.
What Polymedia media relations agency services include
Press office management function
Managing day-to-day media enquiries as soon as they land, proactive story generation and ongoing communications with journalists.
Journalist relationship building
Identifying the right media contacts and developing productive relationships with journalists covering your sector.
News release writing and distribution
Creating newsworthy media releases and distributing them to carefully targeted media contacts we know or can source from our extensive distribution software.
Features and interview placement
Drafting rich, evocative features for consumer clients or highly technical articles for specialist B2B media. Feature placement and pitching interviews generate great impactful coverage.
Thought leadership
Positioning your experts as trusted voices through opinion pieces, expert comment and reactive media opportunities.
Media monitoring
Tracking coverage and brand sentiment to inform activities and support evaluation.
Journalist visits, briefings and events
Arranging journalist and influencer briefings and visits, launches, announcements and corporate events.
What are media relations?
Strategic media relations involves engaging with key audiences through tailored clear messages published or broadcast through a range of media.
They’re consistent and regular and come with authority for these audiences and visibility and credibility for the search engines.
This is a targeted, messaged and influential tactic. Each client media relations campaign is different and best blended into a strategic, integrated strategy.
Why choose us?
An experienced team
Our team includes former news journalist, feature writers, news camera crews and newspaper editors. We’ve been renowned as media specialists, working in and with the media for decades.
Our media campaigns are strategic and planned but they’re also proactive and fast-paced.
We understand the media, know what they’re looking for, and deliver that and have built our reputation as specialists on providing accurate, relevant and genuinely useful stories.
Latest News
Sustained specialist property media campaign
Sustained specialist media campaign
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Beyond the byline: why media relations are still the cornerstone of PR
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Read more →We received fantastic results whilst working with Polymedia and would certainly recommend them if you’re looking to create a buzz in the media about your brand.
New Forest Hotels
Sector Expertise
Some specialist sectors
FAQs
What is the difference between media relations and PR?
Media relations is just one part of the overall public relations discipline which has a host of other tactics which can work alongside media in a strategic, integrated campaign.
How do you evaluate a media campaign?
Strategic media relations is not just about coverage for its own sake – it’s about reaching the right audiences through publications that are on target and authoritative.
We use sophisticated media monitoring and evaluation tools to track key metrics including audience reach, domain authority, and sentiment. We also monitor how your competitors are appearing in media, to determine how our clients are positioned and the strength of their share of voice.
How do you get press coverage for a business?
Firstly we focus on your organisation, its commercial and comms objectives and the audiences that are important to you, those you want to be visible to and engage with.
Our media relations plan then looks at how we can reach those audiences and through which media.
Then we identify your stories and the issues which will be genuinely newsworthy and interesting to those audiences and, critically, the journalists putting together those key publications or programmes.
Professional storytelling, first-class copy and understanding the needs of different journalists and being creative in how we engage with them delivers the results that impact ROI.
How much does a media relations agency cost?
Most PR companies will charge at hourly rates relevant to the experience and specialism of the PR consultancy team, including their media relations specialists.
At Polymedia we are both flexible and transparent with our costings which are tailored to the demands of your brief and evaluated against KPIs for accountability.
We can of course issue a one-off news release or tackle one media project, but media relations are definitely most effective when integrated into a long-term strategic plan.
We’re always happy to look at a bespoke cost so please do just get in touch.
How long before I see press coverage results?
You may see coverage in just a day, especially online, but a lot depends on the publications you want coverage in. Some publications are working monthly and some have lead times as long as six months.
Do you handle regional and national media?
As media specialists we can work with any media outlet, from regional and national to specialist, broadcast, vertical or trade media.
Ready to kickstart your media relations campaign?
01329 822 866
Book a free consultation
We'd love to talk with you
Whatever your sector, whatever your objectives, we’d love to meet with you to discuss your business and how our public relations agency can help.
This initial PR consultation is without charge-and from there, we develop bespoke proposals tailored to your business and its objectives.
Get in touch for a chat about how we can deliver impact, not just noise, for your business.
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