RESEARCH DRIVES COVERAGE
National consumer research campaign feeds media coverage
POLITICAL AGENDA
Industry-leading report presented to the Secretary of State
ENGAGEMENT
Audience reach of 900,000
RESEARCH FEEDS MEDIA
Overview
Tempcover, a provider of app-based temporary car insurance, wanted to reinforce its position as a credible voice on the future of driving and transport policy while raising awareness of its brand among motorists and decision-makers.
REINFORCED CREDENTIALS
Results
Polymedia commissioned consumer research among UK motorists and combined the findings with industry analysis to create The Future of Motoring report.
The campaign was regionalised to pull out key themes as well as overall national opinion and secured widespread national and regional media coverage, reaching an audience of almost 900,000 readers.
The campaign culminated in the report being presented to the Secretary of State for Transport as part of a wider policy discussion.
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