STRATEGY
Development of brand and campaign to meet local authority economic objectives
INTEGRATED CAMPAIGN
Brand roll out, new website, dedicated Instagram and media
ENGAGEMENT
Local trader profile raising and huge engagement
Fareham Borough Council
Overview
Polymedia developed Live Love Local as an integrated campaign to create a Fareham Borough traders’ community with the message to consumers to ‘shop local’.
LIVE LOVE LOCAL
RESULTS
Through a regional media partnership, dedicated website, Instagram, branding and fun creative marketing ideas, the campaign successfully raised the profile of the borough’s traders.
Within three months the campaign delivered news coverage reaching 90,000 readers, a huge 1,824% growth in the number of accounts reached through Fareham Borough Council’s Instagram, an 80% leap in Instagram followers and more than 5,000 views of the campaign website.
Initially Christmas-themed, the campaign has now been reworked with an economic investment focus.
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