STRATEGY
To drive awareness and position Marwell as more than just a zoo.
VISITOR ATTRACTION OBJECTIVES
Increase awareness, drive footfall and membership
POSITIONING
Position the wildlife charity as global conservation player
MARWELL
Amazing stories to tell
Our focus for Marwell is media relations driving footfall to “one of Hampshire’s best loved visitor attractions”, balanced with reinforcing its innovative approach to animal husbandry and global conservation pedigree.
MARWELL
Media engagement
A rich and engaging mix of stories about new animal arrivals, babies born, zoo news and seasonal events, fundraising projects, new diversification initiatives such as weddings, and some heavier weight conservation pieces.
Coverage across key regional drivetime media including broadcast, as well as pieces in all of the national press and broadcast news channels.
Both of these images are credited to Marwell photographer, Paul Collins.
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We'd love to talk with you
Whatever your sector, whatever your objectives, we’d love to meet with you to discuss your business and how our public relations agency can help.
This initial PR consultation is without charge or obligation – from there, we develop bespoke proposals tailored to your business and its objectives.
Get in touch for a chat about how we can deliver impact, not just noise, for your business.
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